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New Brand Creating System and New Brand Creating method

机译:新品牌创建系统和新品牌创造方法

摘要

A new brand creation system according to an embodiment of the present invention includes: a productization and sales place planning management unit for planning and executing the cost of repurchasing necessary to commercialize a recommended product and a sales place; a sales history management unit that receives and manages the sales details (sales revenue) of the corresponding product provided by the vendor by interworking with the server of the vendor that sells the product that is planned and executed by the productization and vendor planning management unit; Marketing Effectiveness Management Department, which calculates Return on Ads Spending (ROAS) based on sales history (sales revenue) and advertising expenses by vendor, and calculates sales compared to the calculated ROAS to analyze marketing effectiveness; A production and inventory forecasting management unit that predicts and analyzes sales trends based on utility and period-by-period sales volume analyzed through sales compared to ROAS, and predicts and adjusts inventory volume and production according to sales trends; and a reputation analysis unit that collects consumer reviews and product-related content (news, blog and cafe posts, feeds registered on SNS, etc.) and analyzes the consumer''s purchase evaluation for product response (positive or negative).
机译:根据本发明的实施例的新品牌创建系统包括:生产和销售地点规划管理单元,用于规划和执行以商业化推荐产品和销售场所所需的回购成本;销售历史管理部门通过互通供应商的服务器互通,收到和管理供应商提供的相应产品的销售细节(销售收入),这些产品销售由生产化和供应商规划管理单元的计划和执行的产品的产品;营销效率管理部门,根据销售历史(销售收入)和供应商的广告开支来计算广告支出(ROAS)的回报,并根据计算的ROAS计算销售以分析营销效率;生产和库存预测管理部门预测和分析了通过销售分析的基于效用和期间逐期销售额的销售趋势,并根据销售趋势预测和调整库存量和生产;以及收集消费者评论和产品相关内容的声誉分析单元(新闻,博客和咖啡馆帖子,在SNS等中注册的饲料),并分析消费者的产品响应的购买评估(正面或负面)。

著录项

  • 公开/公告号KR102259358B1

    专利类型

  • 公开/公告日2021-06-02

    原文格式PDF

  • 申请/专利权人

    申请/专利号KR1020190155847

  • 发明设计人 오경아;양주일;

    申请日2019-11-28

  • 分类号G06Q30/02;G06Q30/06;G06Q50;

  • 国家 KR

  • 入库时间 2022-08-24 19:11:58

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