A new brand creation system according to an embodiment of the present invention includes: a productization and sales place planning management unit for planning and executing the cost of repurchasing necessary to commercialize a recommended product and a sales place; a sales history management unit that receives and manages the sales details (sales revenue) of the corresponding product provided by the vendor by interworking with the server of the vendor that sells the product that is planned and executed by the productization and vendor planning management unit; Marketing Effectiveness Management Department, which calculates Return on Ads Spending (ROAS) based on sales history (sales revenue) and advertising expenses by vendor, and calculates sales compared to the calculated ROAS to analyze marketing effectiveness; A production and inventory forecasting management unit that predicts and analyzes sales trends based on utility and period-by-period sales volume analyzed through sales compared to ROAS, and predicts and adjusts inventory volume and production according to sales trends; and a reputation analysis unit that collects consumer reviews and product-related content (news, blog and cafe posts, feeds registered on SNS, etc.) and analyzes the consumer''s purchase evaluation for product response (positive or negative).
展开▼