Establishing Premium Chocolate in U.S. Mass Market History and future

摘要

In order to discuss the premium chocolate market you must first define premium. The word has its origin in the early 17th century, and comes from the Latinpraenium. It stands for "reward," "prize" or "exceptional quality or greater value than others of its kind." It also often describes something of higher price, quality or cost.1 So what makes certain chocolates gourmet and premium? Premium chocolate is not just a higher price point. At its core, sustainable, successful premium chocolate must create a greater value for the consumer than other chocolates, through a premium experience driven by quality of taste and texture, packaging, image and perception, and communication.