Mondelez start-up sold to Vayner Media

摘要

Mondelez International has sold Betabox, a digital marketing platform, to Vayner Media. Betabox was developed by Mondelez employees from the company's innovation initiative. Betabox is a new sampling idea for brands. It enables brands to target product samples at specific consumers by distributing through e-commerce partners. It engages recipients with a mobile platform that brands can customize to promote content, special offers and social-sharing incentives. The digital platform also enables brands to measure the effectiveness of their product-sampling campaign.