Orbit rebranded to Extra in UK

摘要

Wrigley will rebrand its Orbit gum in the United Kingdom and switch the products to its Extra brand. The company said its Extra brand had become the "driving force behind the gum category" in the UK. Wrigley will roll out a new Extra-branded pack for its Orbit peppermint and spearmint flavors. It is also adding a soft-chew line to the Extra range. Wrigley is part of Mars, Inc.