Textiles major The Bombay Dyeing Manufacturing Company Ltd. is for the first time planning to use its brandname Bombay Dyeing in the global market. They are planning to set up their first Bombay Dyeing branded concept store in Dubai in the next two to three months. This will be followed by a similar launch in the Gulf and in Sri Lanka. So far they have been exporting their products through the third party route. Now, they can meet the evolving demand globally. Following the launch of Bombay Dyeing's first lifestyle concept store in Mumbai, the company is planning to set up its own 100 Bombay Dyeing cities of the country in Tier I and II cities of the country at an investment of Rs. 40 crore. At present, its all-India franchise network comprises over 400 stores with close to 26 in Mumbai alone. With their concept stores in place they hope to achieve a sales turnover of Rs. 400 crore in the next two to three years, Bombay Dyeing's first concept store has over 500 designs of bed and bath linen apart from a variety of collections to choose from. This year, they would set up stores in many cities including Kochi and Kolkata, the company will also look at opening 15 to 20 franchisee shops a year, expanding its retail network to over 500 shops, providing easy accessibility to consumers across the country.
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