Courier Helps University Of Dayton Increase Its Direct Mail Response Rates

摘要

DAYTON, OH - For high school seniors, the college admissions process is about standing out in a crowd. The same is true for colleges themselves. They compete fiercely for the attention of prospective applicants as they market their institutions through direct mail. Students are inundated with admissions literature, making it difficult for colleges to set themselves apart. The challenge of breaking through to direct mail recipients is not unique to colleges. But leave it to an institution of higher learning to implement a smarter solution.