In late March, Microsoft unveiled one of its most aggressive-and, to be honest, most effective-ad campaigns in recent memory. The first two spots in the campaign featured a gal named Lauren and a guy named Giampolo shopping for the most feature-filled laptop for their respective budgets-$2,000 for Giampolo, $1,000 for Lauren. Spoiler warning: neither of them ended up buying a Mac. This is Microsoft hitting at one of Apple's biggest weak spots: the perception that Macs are overpriced. Those of us who have looked at the matter closely can argue all we want that Apple's products aren't in fact overpriced.
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