FOR ALL THE STRATEGY THAT GOES into e-commerce success, ultimately it comes down to moving the right items and packages to customers quickly and efficiently. If operations can't identify goods accurately and control the movement of automated material handling equipment with precision and speed, the result is unhappy customers and loss of market momentum. The challenge is that moving goods isn't as straightforward as it once was. E-commerce orders are typically at the each or item level, not full cases or pallets.
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