Five E-commerce errors

摘要

While getting less public hand-wringing than during holiday season, the abandoned shopping cart problem continues to wreak havoc on online sales. Having recently judged a raftload of sites for the Webby Awards and the Inc. Web Awards, Internet marketing expert Marcia Yudkin compiled a list of the five irritants and obstacles most commonly encountered at e-commerce sites. Included are lack of orientation for first-time visitors and explanations that do not explain.