WHY GREAT IDEAS GET REJECTED: AND HOW TO KEEP YOURS FROM BEING SHOT DOWN

摘要

History has shown that we are all built with a bias against creative ideas in uncertain times, and many of us would agree that we live in uncertain times. In order to stay competitive in an increasingly changing environment, organizations need the great ideas that serve as the life blood of innovation. At the same time, human biases and organizational structures can conspire against great ideas and prevent them from being tried. Fortunately, we can learn from the stories of great ideas that got rejected and from Rogers's study of the great ideas that scaled quickly to learn a framework for how to judge if our idea has a chance of spreading. It's not possible to guarantee your great idea won't be shot down, but it is possible to increase your odds of success.