Telefonica of Spain's Brazilian operation is to adopt the Vivo brand across its entire portfolio, marking the final step of its long-running merger plan in the country. The move is part of a strategy to better integrate its fixed, mobile, pay-TV and broadband businesses in Brazil. Going forward Telefonica will provide fixed voice services as 'Vivo Fixo', Telefonica 15 will be renamed 'Vivo 15', the Speedy broadband service will change to 'Vivo Speedy', and Telefonica TV Digital will be rebranded as 'Vivo TV'. Finally, the operator's fiber-optic broadband service will be renamed 'Vivo Speedy Fibra'.
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机译：西班牙巴西运营商Telefonica将在其整个产品组合中采用Vivo品牌，这是其长期在西班牙进行合并计划的最后一步。此举是更好地整合其在巴西的固定，移动，付费电视和宽带业务战略的一部分。展望未来，Telefonica将提供固定语音服务，称为“ Vivo Fixo”，Telefonica 15将更名为“ Vivo 15”，Speedy宽带服务将变为“ Vivo Speedy”，Telefonica TV Digital将更名为“ Vivo TV”。最后，运营商的光纤宽带服务将更名为“ Vivo Speedy Fibra”。
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