Brazil's Oi teams up with ContaZap for WhatsApp banking

摘要

Brazilian operator Oi has announced the launch throughout Brazil of Oi Conta Zap, a digital bank account managed through the WhatsApp messaging application. The app was launched in association with Conta Zap, described as the first 100 percent digital account in Brazil via WhatsApp. The appeal of this agreement for Conta Zap, which already has about one million customers, is further expansion of its base. The initial target market is Oi's prepaid customers, with an eye to serving some of the vast number of Brazilians still without a bank account. For its part Oi will offer a bonus of 1 GB for each real (one real equals about 18 cents) of recharge in the customer's digital wallet, in addition to 10 percent of the money back in credits on the operator's cell phone.