ASLA EXPO 2017.... the place landscape architects go to experience new products and services

摘要

Exhibitors at the 2016 ASLA EXPO in New Orleans said it again and again: This is the one EXPO where they can meet design-driven specifiers and landscape architecture firm principals. That's not really new, and yet in a multi-segmented marketing world - where so much of marketing and sales is conducted in digital channels - meeting with the people who could best champion your product is more important than ever. Particularly in a world as visual and tactile as landscape architecture, the strongest and most meaningful connections are made in person.