A capability assessment system provides a tailored evaluation with clear distinction between progressive companies and companies that offer more basic services. The system scores and rates the company across multiple categories according to a which capabilities are applicable to the company, and which of the applicable capabilities the company actually utilized. The system applies a unique rating and point mapping approach to the capabilities utilized by the company. The point mapping approach is configured to facilitate clear delineation between average and above average companies, as well as an identification of which capabilities, if utilized, can put a company ahead of its competition. This information assists a company in efficiently prioritizing and identifying which improvements to its rendered services will have the greater overall impact, benefiting both the customer and the company itself, and allowing the company to effectively recognize, meet, and exceeding customer expectations.
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