HEINEKEN USA launches FIRST 'LUXURY LIGHT' BEER

摘要

Heineken USA has launched the first-ever Heineken line extension in 133 years with the March 1 national rollout of Heineken Premium Light. Calling the new beer the first in the "Luxury Light" category, Heineken is using the tagline "Succumb to Smooth" to attract beer drinkers to the new beer.