Beverage Alcohol Sales Keep Beating The Drums With Spirits as the Drum Major

摘要

The year 2007 should be a banner one for the entire industry. Wine sales are expected to continue improving in volume and also in profitability. The "trade up" attitude is occurring in the beer and wine business, but most noticeably in spirits, which are expecting a substantial sales and revenue growth for the sixth year in a row. People engaged heavily in the beverage alcohol industry are wondering, "What caused this amazing resurgence and how do we keep it going?" Beverage Media publisher William Slone put this question to Distilled Spirits Council (DISCUS) president Dr. Peter Cressy.