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Beverage Alcohol Sales Keep Beating The Drums With Spirits as the Drum Major

机译:饮料酒销售以鼓为主打精神不断打鼓

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摘要

The year 2007 should be a banner one for the entire industry. Wine sales are expected to continue improving in volume and also in profitability. The "trade up" attitude is occurring in the beer and wine business, but most noticeably in spirits, which are expecting a substantial sales and revenue growth for the sixth year in a row. People engaged heavily in the beverage alcohol industry are wondering, "What caused this amazing resurgence and how do we keep it going?" Beverage Media publisher William Slone put this question to Distilled Spirits Council (DISCUS) president Dr. Peter Cressy.
机译:2007年应该是整个行业的标志性一年。预计葡萄酒的销售量和盈利能力将继续提高。啤酒和葡萄酒行业正在出现“以旧换新”的态度,但烈性酒最为显着,烈性酒预计将连续第六年实现实质性的销售和收入增长。从事饮料酒精行业的人们都在想:“是什么原因导致了这种惊人的复兴,以及我们如何使它继续下去?”饮料媒体出版商威廉·斯隆(William Slone)将这个问题交给了蒸馏酒理事会(DISCUS)主席彼得·克雷西(Peter Cressy)博士。

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