The Science of Shopping

摘要

By using electronic tracking to monitor shopper behavior, researchers have uncovered millions of data points that have eluded smaller traditional samplings. This article discusses elements of a system for quantitatively analyzing shopper behavior on a wall-to-wall, entrance-to-exit basis. Measures of shopper density, flow, conversion rates, and speed of purchasing demonstrate the impact of location on shopper behavior, independent of the products in front of them.