Journal of Service Research Special Issue on Service Design and Innovation: Developing New Forms of Value Cocreation Through Service

摘要

The Journal of Service Research calls for submissions for a special multidisciplinary issue on Service Design and Innovation, identified as service research priorities by Ostrom et al. (2010) in the Journal of Service Research. Service design is a multidisciplinary area that helps innovate services by bringing new ideas to life through a design thinking approach. Service design is human-centered and holistic, which requires the integration of service science, management, engineering, the social sciences, and the arts through the creation and use of design-based methods and tools. Service innovation involves the creation of new and/or improved service offerings, service processes, and service business models (Johnson, Menor, Roth, and Chase, 2000). From a service logic perspective, innovative services are not defined in terms of their new features, but in terms of how they change customer thinking, participation, and capabilities to cocreate value (Michel et al. 2008). Service design and innovation have gained increased attention from the service research community, as they play crucial roles in generating new forms of value cocreation with customers, differentiating firms' offerings and fostering societal well-being. In general, service design and innovation emphasize the experiential and process elements of the offering, as opposed to the outcome. We would also like to encourage contributions that entail social innovations.