In New Orleans, Louisiana, in 2009, three men hatched a plan to start a business. One man, Mark Heiman, was then a chief scientific officer at pharmaceutical company Eli Lilly, based in Indianapolis, Indiana; another, Dale Pfost, was a serial biotechnology entrepreneur; and the third, John Elstrott, was a professor of entrepreneurship at Tulane University in New Orleans and chair of Whole Foods Market, a natural-foods supermarket chain based in Austin, Texas. Their meeting led to the creation in 2010 of New Orleans biotechnology start-up NuMe Health, which develops food compounds that promote the growth of healthy microbes in the gut.
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