Everyday Book Marketing: Promotion Ideas to Fit Your Regularly Scheduled Life

摘要

At the outset of Everyday Book Marketing: Promotion Ideas to Fit Your Regularly Scheduled Life, Midge Raymond writes that she was on her own when it came to promotion of her first book, a collection of short stories published near the end of the existence of Eastern Washington University Press, which closed in 2010. Everyday Book Marketing is thus geared not toward professional marketers in scholarly or trade presses but rather toward authors of any type of book. Due largely to the economics of publishing, the realities of publishing arrangements, and the rise in self-publishing, the premise of the book is that authors themselves can and should play key roles in the promotion and marketing of their works.