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Department of Marketing and Logistics, College of Business, University of North Texas, Denton, TX 76203, United States;
Department of Marketing and Management, College of Business and Entrepreneurship, Texas A&M University, Commerce, TX 75428, United States;
Department of Marketing and Management, College of Business and Entrepreneurship, Texas A&M University, Commerce, TX 75428, United States;
Marketing strategies; Supportive advertising; Dual-channel distribution; Product category; Game theory;
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