“We Talk about Life”—KTCK, The Ticket, and the Influence of Guy Talk on Sports-Talk Radio

摘要

KTCK, “the Ticket,” in Dallas is a prime example of a sports-talk station whose format has evolved into “guy talk.” The station is the object of imitation in the sports-talk community, having reportedly earned $33 million in 2006. “The Ticket is a great radio station; there's no denying they do a wonderful job,” the program director of KILT-AM in Houston, Bill Van Rysdam says. Sports-talk stations across the country have learned that “guy talk” is the “ticket” for higher ratings and greater profits.