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Operations Rules: Delivering Customer Value through Flexible Operations

机译:运营规则:通过灵活的运营创造客户价值

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摘要

Innovations propose value. Operations create those values in salable (and profitable) form for the organization. Execution everywhere is the most crucial activity during the progress of an innovation from its ideation to implementation (Govindarajan and Trimble, 2010). Consequence of any poorly worked out innovation is a foregone conclusion. Operational efficiency and responsiveness can both have a huge impact on the success or failure of an innovation effort thereafter. Innovations are designed to stay put in the market and become acceptable to the customers, slowly or rapidly. Customer acceptance in the long run is influenced much by the operational competence of the organizations. Enterprise Excellence and Operations Rules are both targeted toward raising this competence in their own way. While the former is bent more along the activity-level issues, the latter is so along the managerial. These texts together can be likened to a bifocal spectacle clarifying your distant- and near-vision.
机译:创新带来价值。运营部门以可销售(和可盈利)的形式为组织创建这些价值。在创新从构思到实施的整个过程中,处处执行是最关键的活动(Govindarajan和Trimble,2010年)。任何不完善的创新的后果都是不言而喻的结论。运营效率和响应能力都可能对创新努力的成败产生巨大影响。创新旨在保持市场准入并逐渐或迅速为客户所接受。从长远来看,客户的接受程度受组织运营能力的影响很大。企业卓越和运营规则都旨在以自己的方式提高这一能力。前者更多地关注活动级别的问题,而后者则更关注管理方面的问题。这些文字可以比作双焦点眼镜,以阐明您的远距和近距视觉。

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