Operations Rules: Delivering Customer Value through Flexible Operations

摘要

Is corporate social responsibility just another way of saying "I gave at the office," allowing companies the ability to write off charitable donations in the name of burnishing their reputations? Is it possible that a manufacturer can actually do well by doing good? Not only is it possible, but that concept forms one of the essential "operations rules" that serve as the framework for this book, written by David Simchi-Levi, an MIT professor and supply chain expert: Corporate social responsibility can create tangible business opportuni-ties and value.