Executive summary of 'Pre-loved luxury: identifying the meaning of second-hand luxury possessions'

摘要

Sales of luxury goods are expected to grow by around 7 per cent annually over the next few years. At least, part of the increasing demand is attributed to the wider availability of such items. The Internet and other technological advances mean that luxury products have become more easily accessible to a greater number of people. Most research attention has been limited to the consumption of brand-new luxury items that include clothing, leather goods and accessories, jewelry, and cosmetics. It has shown that people conventionally either purchase authentic luxury brands or cheaper alternatives offered by sister-brand labels.