Digital News: Content, Delivery, and Value Propositions for an Intangible Product

摘要

This paper examines the news product (newspapers, newsmagazines, and broadcast news) on the Internet. Analysis of 50 Web sites reveals digital news product content, delivery mechanisms, and revenue generation. Content reflects the producer's original medium (e.g. print version or broadcast) although often augmented with a greater number of articles or additional media. Delivery is immediate and many digital news products are customizing content and delivery through search and retrieval mechanisms. Revenue is generated through traditional retail and classified advertisements, as well as through market intermediation. Few digital news products utilize a subscription-based fee, and are instead generating income through their archives. The paper suggests a new business model for digital news products that includes content-based revenue generation through personalization, archiving and versioning, cost savings though low cost reproduction, subscription and pay per use revenue approaches and three approaches to advertising, including retail, classified, and more highly targeted market intermediation.