Examining the Factors Affecting the Rate of IPTV Diffusion: Empirical Study on Korean IPTV

摘要

Recently, the Internet Protocol Television (IPTV) market has shown rapid development in terms of new services offered and an impressive increase in the number of subscribers. This study examines the diffusion of IPTV by focusing on socio-technical components and consumer-economic factors. This study combines the socio-technical theory and diffusion theory to investigate the technological, economic, and consumer factors contributing to the diffusion. The results help to gain a better understanding of how IPTV will evolve and stabilize in the next generation of convergence environments. The study uses Korea as an example of a technologically advanced and economically complex market with proactive consumers. The findings show the different factors that affect the diffusion process and how these factors are interrelated and interplay in the process of IPTV diffusion. The results offer useful insights on IPTV market development in other countries.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/08997764.2011.601980