Stakeholder Theory and Media Management: Ethical Framework for News Company Executives

摘要

Contrary to stockholder theories that place the interests of profit-seeking owners above all else, stakeholder theorists argue that corporate executives have moral and ethical obligations to consider equally the interests of a wide range of stakeholders affected by the actions of a corporation. This paper argues that the stakeholder approach is particularly appropriate for the governance of news media companies and outlines an ethical framework to guide news company executives.