Conceptualising market orientation in non-profit organisations: definition, performance, and preliminary construction of a scale

Pratik Modi; Debiprasad Mishra

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Conceptualising market orientation in non-profit organisations: definition, performance, and preliminary construction of a scale

机译：非营利组织的市场定位概念化：定义，绩效和规模的初步构建

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来源
《Journal of Marketing Management 》 |2010年第6期| p.548-569| 共22页
作者
Pratik Modi; Debiprasad Mishra;
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Institute of Rural Management, Anand (IRMA), IndiaAuthor biographies;

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正文语种 eng
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Conceptualising market orientation in non-profit organisations: definition, performance, and preliminary construction of a scale

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