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The New Development of Services Marketing and Management in the Era of Globalization

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1.A Linear Model MANCOVA to Measuring Relationship between Manager and Staffs in China Service Organization

机译：衡量中国服务机构经理与员工关系的线性模型MANCOVA
- 作者：James T.ORourke;rnGavin Sheath;rnVivien Allen
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- relationship Management;
- Guanxi orientation;
- relationship exchange;
- leadership style;
2.Research on Current and Future Tertiary Sector in Guangdong Province when Industry Structure Changing

机译：产业结构变化时广东省第三产业的现状与未来研究
- 作者：Manfred Klinkhardt
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Industrial structure;
- Economic growth;
- Grey correlation theory;
3.Urban Residents'Intentions for Educational Tour: Taking Dalian Residents for Examples

机译：城镇居民的教育旅游意向-以大连市居民为例
- 作者：Wu Hougang
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- educational tour;
- intention;
- residents;
- Dalian;
4.The Review on Customer Participation in Service

机译：客户参与服务回顾
- 作者：Chen Lansun
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Customer participation;
- Service;
- Antecedents;
- Effect;
5.Study on the Customer Satisfaction Index of Chinese Commercial Banks-Take ICBC as Example

机译：中国商业银行客户满意度指数研究-以中国工商银行为例
- 作者：Jochen Nierentz
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Customer Satisfaction Index;
- Customer Expectation;
- Customer Loyalty;
6.The Analysis of Estate Management Enterprise Based on Customer Satisfaction Index

机译：基于顾客满意度指数的物业管理企业分析
- 作者：Wally Stevens
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Customer Satisfaction;
- the estate management enterprise;
- Customer Satisfaction Index;
7.Research on the Innovation Management of Supply Chain Based on Network Economy

机译：基于网络经济的供应链创新管理研究
- 作者：Joo Siang Ng
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Innovation;
- Economic long-wave cycle;
- Network economy;
- Supply chain;
8.The Study on the Construction of the Service Supply Chain Model

机译：服务供应链模型构建研究
- 作者：Gunnar Knapp
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- service;
- supply chain;
- internal marketing;
9.Coordinate Development of Manufacturing and Logistic Industry in Beihai New Area

机译：北海新区制造业与物流业的协调发展
- 作者：Zhou Deqing
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- demand resource;
- implicit demand;
- modem logistics;
10.Online WOM Marketing and the Application of Its Strategy

机译：在线WOM营销及其策略的应用
- 作者：Melanie Siggs
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- WOM;
- Internet WOM;
- WOM marketing;
- Transmission of WOM;
11.Understanding Retailer Branding: From the Perspective of Consumers'Shopping Value

机译：理解零售商品牌：从消费者购物价值的角度
- 作者：Lorraine (Lori) Ridgeway
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Retailer brand system;
- Utilitarian shopping value;
- Hedonic shopping value;
12.A Customer's Satisfaction Source: the Staff's Marketing Strategy of Community Responsibility

机译：顾客满意度的来源：员工的社区责任营销策略
- 作者：Andrew Mallison
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- customer satisfaction;
- staff respousibility marketing;
- marketing management;
13.Research on Management Mode of Customer Archives in Modern Enterprise'Information System

机译：现代企业信息系统中客户档案的管理模式研究
- 作者：Michael Phillips;rnRohana Subasinghe;rnJesper Clausen;rnKoji Yamamoto;rnC.V.Mohan;rnA.Padiyar;rnSimon Funge-Smith
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Enterprise Archives System;
- Customer Archives;
- Archives Management;
14.A 3P's Model in Service Marketing

机译：服务营销中的3P模型
- 作者：Hao TAN;rnJohn A.Mathews
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- expected service;
- perceived service;
- new 3P's model;
15.Analysis Methods Research of Customers'Satisfaction Degree

机译：顾客满意度的分析方法研究
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
16.Research on Category Criteria for Different Positioning Concepts in Product Marketing

机译：产品营销中不同定位概念的分类标准研究
- 作者：C.Sere;rnA.Ayantunde;rnA.Duncan;rnA.Freeman;rnM.Herrero;rnS.Tarareali;rnI.Wright
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Market Positioning;
- Competition Positioning;
- Product Positioning;
- Brand Positioning;
- Market Mix Positioning;
17.Value Element Components and Marketing Strategy of Service

机译：服务的价值要素组成和营销策略
- 作者：A.Peeters
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Service product;
- value elements;
- marketing strategy;
18.Analysis of User Innovation: Based on the Theory of Self-organization

机译：用户创新分析：基于自组织理论
- 作者：Jun Chen;rnHua-kun Zhou;rnMasae Shiyomi
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- User innovation;
- Self-organization;
- System;
19.The Research of Industrial Innovation Resources and Innovation Policy-Based on the Industry Life Cycle

机译：基于产业生命周期的产业创新资源与创新政策研究
- 作者：Jane R.King;rnJenni fer A.Walker
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- innovation policies;
- industry life cycle;
- innovation resources;
20.Technique Economic Analysis of Enterprise's Benefit Value chain

机译：企业效益价值链的技术经济学分析
- 作者：LIU Jiawen;rnZHANG Yingjun;rnLI Yongjun;rnWANG Deli;rnHAN Guodong;rnHOU Fujian
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Time;
- Resource;
- Benefit;
- Value chain;
- Technique economic analysis;
21.The Research of Service Enterprise Productivity and Its Influencing Factors

机译：服务企业生产率及其影响因素研究
- 作者：T.L.Thurow
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Service Enterprise;
- Service Productivity;
- Influencing Factor;
22.The Analysis of Leading Power and Operating Patterns on Supply Chain

机译：供应链领导力与运作模式分析
- 作者：James L.Anderson
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Supply chain;
- the leading power;
- pattern;
23.Two Structure Models of MIS Supply Chain: An Empirical Perspective

机译：MIS供应链的两种结构模型：基于经验的视角
- 作者：Jonathan Shepherd
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- MIS supply chain (MISC);
- manufacture model;
- retail model`;
24.An AHP Method Applied for Assessment System of Brand Marketing

机译：层次分析法在品牌营销评估体系中的应用
- 作者：Bjorn Myrseth
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Brand marketing;
- Assessing system;
- Index;
- AHP;
25.Customer Service Improvement by Optimizing Roaming Tariffs Based on Multidimensional Scaling

机译：通过基于多维缩放比例的漫游费率优化来改善客户服务
- 作者：Xue Liang
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Multidimensional scaling;
- roaming tariffs;
- customer service;
26.Factors Affecting Customer's Interactions with E-Bank: An Empirical Analysis in china

机译：影响客户与电子银行互动的因素：中国的一项实证分析
- 作者：Kjersti Gravningen
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Affecting Factors;
- Customer Interactions;
- E-Bank;
27.Impact of Marketing Efforts and Customer Satisfaction on Word-of-Mouth--Study Based on Mobile Phone Users in China

机译：营销努力和客户满意度对口碑的影响-基于中国手机用户的研究
- 作者：Li Jianhua
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Word of Mouth;
- Customer Satisfaction;
- Marketing Efforts;
- Mobile Phone User;
28.Service Economy-Several Problems about Concept and Distinguishable Criteria

机译：服务经济-有关概念和判据的几个问题
- 作者：Ichiro Nomura
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Service economy;
- Concept;
- Distinguishable Criteria;
29.A Study on Influential Factors of Chinese Enterprises' Implementation of International Marketing Strategies

机译：中国企业实施国际营销策略的影响因素研究
- 作者：Frank Asche;rnSigbjorn Tveteras
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- influential factors;
- enterprises;
- implementation;
- international marketing strategies;
30.Comparative Study of Business Model

机译：商业模式比较研究
- 作者：Israel Snir
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Business Model;
- Comparative Study;
- Modularization;
31.Evolvement and Prospect of Study on Word-of-Mouth Communication

机译：口碑传播研究的发展与前景
- 作者：Nguyen Huu Dzung
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- word-of-mouth communication;
- research evolvement;
- research prospect;
32.How to Construct Differentiation in Marketing and Management Based on IKEA

机译：基于宜家的营销与管理差异化构建方法
- 作者：Douglas McLeod
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Differentiation;
- Value chain;
- Core competitiveness;
33.A 9S Model Approach for Experience Marketing Implementation

机译：体验营销实施的9S模型方法
- 作者：Lahsen Ababouch
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Experience marketing;
- Experience Theatre;
- Experience Implementation;
- Successful;
- Factors;
34.Study on Agriculture Export Enterprises in China under Challenge of Green Trade Barriers

机译：绿色贸易壁垒挑战下的中国农产品出口企业研究
- 作者：Supranee Chinabut
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- green marketing;
- agricultural products;
- export;
- green trade barriers;
35.The Study of Tourist Satisfaction Based on Queuing Theory

机译：基于排队论的游客满意度研究
- 作者：Xiao Fang
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Queuing Theory;
- Tourist satisfaction degree;
- Appraisal;
36.Revisiting Kotler: An Economics Note for Societal Marketing

机译：重温科特勒：社会营销的经济学笔记
- 作者：Rohana P.Subasinghe;rnMichael J.Phillips
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Marketing Concept;
- Societal Marketing;
- Consumer Identity;
- Social welfare;
37.Study on Content and Measurement of Place Brand Integrating Capability

机译：地方品牌整合能力的内涵与测度研究
- 作者：Albert G.J.Tacon;rnSergio F.Nates
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- place brand;
- place brand integrating capability;
- measurement model;
38.Simulation of New Service Product Diffusion on Cellular Automata

机译：细胞自动机上新服务产品扩散的仿真
- 作者：George T.Williams
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- cellular automata;
- new service product;
- diffusion;
- simulation;
39.Close Integration between Production and Marketing to Ensure Satisfactory from Client's Demand

机译：产销紧密结合，确保满足客户需求
- 作者：Linda Chaves
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
40.A Survey from University Students to Measuring Individual Value in Word-of-Mouth Communication

机译：大学生对口碑传播中个人价值测度的调查
- 作者：Manfred Klinkhardt;rnBjorn Myrseth
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Word-of-mouth;
- Individual value;
- Chinese university students;
41.Strategy Analysis on Retaining Customer's Adherence based on C2C E-commerce Plateform

机译：基于C2C电子商务平台的保持顾客忠诚度的策略分析
- 作者：Tsui-Yii Shih;rnChi-Hung Huang
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- C2C E-commerce;
- customers'adherenc;
42.Analysis Report of Logistics in Macau Gaming Industry

机译：澳门博彩业物流分析报告
- 作者：Ichiro Nomura
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Logistics;
- Gaming industry;
- Analysis;
43.A Fuzzy Evaluating Method to Measuring Independent Innovation Ability in IC Industry

机译：集成电路产业自主创新能力的模糊评价方法
- 作者：Joel R.Brown;rnBrandon Bestelmeyer
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- overall innovation process;
- independent innovation ability;
- evaluation system;
- developing strategy;
44.Analysis of Information Stickiness in NPO Service Delivery and Perception

机译：NPO服务交付和感知中的信息粘性分析
- 作者：Hans Schnyder;rnKarl Auerswald
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- sticky information;
- service quality;
- service delivery;
- service perception;
45.The Cooperating and Competitive Strategy Research of Tianjin Port

机译：天津港合作与竞争战略研究
- 作者：Xi WANG;rnYuying SHEN
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- port enterprise;
- co-competition;
- strategic alliance;
46.Corporate Social Responsibility in Service Industry

机译：服务业的企业社会责任
- 作者：Masae Shiyomi;rnJun Chen
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Corporate social responsibility;
- Service industry;
- Present situations;
- Countermeasures;
47.The Analysis of E-tailing

机译：电子零售分析
- 作者：TIAN H;rnLiu Y;rnCai H;rnZhang H.S H
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- E-commerce;
- E-tailing;
- state of industry;
- benefits and barriers;
- case analysis;
48.Relationship In-depth Study between Market Orientation and Non-Profit Performance in Public Hospitals

机译：公立医院市场导向与非营利绩效之间关系的深入研究
- 作者：C.A.Acuna;rnA.R.Blount;rnC.L.Mackowiak;rnK.H.Quesenberry
- 会议名称：《The New Development of Services Marketing and Management in the Era of Globalization》 | 2008年
- Market orientation;
- Performance;
- Non-profit-hospital;