Consumer attitude towards brand-extension incongruity: The moderating role of need for cognition and need for change

Kavita Srivastavaa* amp; Narendra K. Sharmab

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Consumer attitude towards brand-extension incongruity: The moderating role of need for cognition and need for change

机译：消费者对品牌扩展不一致的态度：认知需求和变革需求的调节作用

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来源
《Journal of Marketing Management》 |2012年第6期|p.652-675|共24页
作者
Kavita Srivastavaa* amp; Narendra K. Sharmab;
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入库时间 2022-08-18 00:58:24

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Consumer attitude towards brand-extension incongruity: The moderating role of need for cognition and need for change

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