An examination of the impact of stimuli type and GSS structure on creativity: brainstorming versus non-brainstorming techniques in a GSS environment

摘要

Of the techniques available for idea generation with group support sys- tems(GSS), little research attention has been given to techniques that challenge prob- lem assumptions or that use unrelated stimuli to promote creativity. When implementing such techniques with GSS, choices must be made regarding how to configure the GSS to deploy the initial creative stimuli and to present the pool of emerging ideas That act as additional stimuli. This paper reports the results of an experiment that compares Electronic Brain- Storming(few unnamed rotating dialogues)with Assumption Reversals(many re- Lated stimuli, many named dialogues, free movement among dialogues)and Analogies (many unrelated stimuli, many named dialogues, free movement among dialogues).