In This Issue

摘要

This issue of the Journal of Macromarketing, which marks our thirtieth anniversary as a scholarly journal, contains articles on macromarketing policy, theory, and history. Before the research preview, however, a recap the 2011 Macromarketing Conference is in order. This annual meeting has been the source of numerous articles appearing in the Journal from its inception in 1981. The following report provides a permanent record of the conference in an archived journal. It may be of interest as a data source for macromarketing researchers in the future.