MOBILE: THE SECOND BIG DISRUPTOR TO THE TV INDUSTRY

摘要

Many industry segments are affected by the digital economy including the TV industry. Ten years ago, the TV industry was full of bundled packages of dozens of channels either paid or free. Netflix or Amazon Prime Video were then unknown. The big players happily co-existed with competition for audiences or subscribers. Netflix's approach was revolutionary: it allowed individuals to decide what, when, where and for how long they would watch something and it built a complete global end-to-end solution.Breaking the linear TV mould did not arise from of the emergence of smaller screens per se. Initially, these devices were simply as an "extension" or "companion" to the main TV. It was the democratisation of the Internet, the rise of companies like YouTube, and the lowering of production costs that allowed a vast array of user-generated content to emerge. What starting out as casual entertainment quickly became a new type of entertainment competing for individuals' free time. The quality of such content improved with creative formats and with a social media connection that traditional TV had never explored. Big media players quickly moved into this space with merger and acquisition activity to try to avoid missing out.