競争優位の確立に向けた知的財産権戦略: 新しい知的財産権評価の枠組みの提案

摘要

Intellectual property, clearly, is a major component for any company's competitive advantage in the 21st century. We can see many industries where intellectual property played important roles in aiding competitive advantage in the past. However, recognizing IPR importance is not sufficient. For example, the Japanese electronics industry lost its leadership in the DRAM and DVD business despite having strong technology superiority in terms of IPR. This paper deals with patents that are important components of intellectual property; specifically, this paper tries to define the competitive advantage of technology utilizing the two-dimensional framework of IPR exclusiveness and product life cycle.%「見えない資産」に対して注目されている昨今であるが，rn企業における業績，あるいは利益の源泉としての無形資産rnの重要性は1980年代初頭から注目されてきた．また同じよrnうに企業の価値評価に対しても，無形資産の位置づけがまrnすます重要視されるようになっている．