With research showing that 51% of millennials (those born in the 1980s and '90s) are trying to reduce their dairy consumption, it is clear that targeting this group with the right messages is crucial, said Dr Judith Bryans from Dairy UK. "We know that dairy is under attack," she said. "Dairy alternatives have stolen our story and millennials are such an important group for us because of the influence they have on a new generation of consumers -their children."
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