Process-oriented organizational structure and Its application in real estate development enterprises in China

摘要

This paper analyzes the shortcomings of the current organizational structure of real estate development enterprises in China. Integrating the idea of Business Process Reengineering (BPR) with organizational reformation, the authors bring out a process-oriented organizational structure. A further study on the application of process-oriented organizational structure in real estate development enterprises is earned out in a test case. Using residence-development process as an example, the authors illustrate the composition and operation of the business process system of real estate development enterprises.