The Influence of the Provision of Online Channel Functions on Exporting Channel Performance: The Moderating Effect of International Experience

Michael Chih-Hung Wanga Shadab Khalilb Charles Blanksonc; Julian Ming-Sung Chengbd

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The Influence of the Provision of Online Channel Functions on Exporting Channel Performance: The Moderating Effect of International Experience

机译：提供在线渠道功能对出口渠道绩效的影响：国际经验的调节作用

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来源
《Journal of Global Marketing》 |2011年第2期|p.125-135|共11页
作者
Michael Chih-Hung Wanga Shadab Khalilb Charles Blanksonc; Julian Ming-Sung Chengbd;
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入库时间 2022-08-18 01:00:34

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The Influence of the Provision of Online Channel Functions on Exporting Channel Performance: The Moderating Effect of International Experience

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