Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study

Xiaoyun Chena Long W. Lama; Huan Zoub

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Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study

机译：中国整合品牌管理的前因与绩效后果探究

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来源
《Journal of Global Marketing》 |2011年第2期|p.167-180|共14页
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Xiaoyun Chena Long W. Lama; Huan Zoub;
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Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study

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