Kommunikation uber Umweltrisiken- Grundlagen und Anforderungen an einen Risikopolitischen Diskurs

摘要

Environmental challenges are still important for the development of strategic management concepts. Following the idea of sustainability, environmental friendly entrepreneurial behavior should not only comprehend economic and ecological effi- ciency but should also ensure societal acceptance. This becomes more crucial since companies are more and more criticized by the public and their stakeholders as being responsible for societal and environmental undesirable trends, especially for ecologi- cal risks.