Matsushita's Lumix Digital Cameras Take Fine Shots With Leica Optics

摘要

Matsushita Electric Industrial Co., Ltd.'s Lumix digital cameras, which feature Leica optics, are selling well in Japan. "Sales have been better than expected, and our sales department is receiving good responses," says Shinobu Fusa, Group Manager, Products Planning Group, DSC Development Center, AVC Co. at Matsushita. Matsushita coined a term Lumix to mean lumi (light) mixed with digital technology. The company intends to develop the Lumix as a global brand for the category.