JVC's JFG Builds Consistent Brand Image From Hub in Dubai

摘要

JVC Gulf FZE (JGF) markets such products as LCD TVs, car audio equipment, and camcorders in the Middle East, Central Asia, and Africa. JGF maintains a growth rate greater than the expansion rate of these markets, where significant growth is expected. To raise the standing of the JVC brand among consumers in these regions, JGF is also marketing products with distinctive characteristics, cultivating a steady relationship with its distributors, and pushing innovative brand strategies. JGF was established in 1994 and covers a distribution area that spans 85 countries in the Middle East, Africa, and Central Asia, as well as Turkey, India, and Pakistan. JGF's headquarters in Dubai, United Arab Emirates (UAE), controls the marketing in each region, and takes a central role in distribution as a re-exporting base.