Sony Ericsson Evolves as Consumer Needs Diversify

摘要

Sony Ericsson recently held a briefing session in London to promote its latest corporate concept that will be embodied in the company's product line. During the same occasion, the company also presented a new handset that carries the company's new concept.rnLennard Hoornik, Corporate Vice President, Global Head of Marketing, Sony Ericsson Mobile Communications, spearheaded the briefing. Hoornik said, "As products continue to evolve, increasing further openness and adding playful spirit have prompted us to adopt the new corporate concept.