Applying the Technology Acceptance Model (TAM) to Educational Hypermedia: A Field Study

摘要

This article applies the Technology Acceptance Model (TAM) to an online course companion site of a textbook to be used by participants in this study. This article reviews literature on TAM and evaluates a set of hypotheses based on the theoretical relationships established in the TAM model. Results suggest that TAM is overall an effective tool for predicting user acceptance of such web-based course support systems and for evaluating competing hypermedia-based educational products. Discussion and suggestions for future research are offered.