机译:用户参与Facebook品牌页面及其对口中的影响:品牌知识和品牌关系的作用
Business Research Unit (BRU-IUL) Department of Marketing and Operations Instituto Universitário de Lisboa (ISCTE-IUL);
Business Research Unit (BRU-IUL) Department of Quantitative Methods for Business and Economics Instituto Universitário de Lisboa (ISCTE-IUL);
NOVA Information Management School (NOVA IMS) Universidade Nova de Lisboa Campus de Campolide;
Department of Economics and Business University of Sassari & CRENoS;
Social media; word-of-mouth (WoM); brand knowledge; brand relationship; Facebook; participation; brand page; awareness; attitude; trust; affective comitment;
机译:品牌追随者在Twitter上的转发行为:品牌关系如何影响品牌电子口碑
机译:品牌发布内容如何促进用户的Facebook品牌页面参与度。积极参与的体验途径
机译:社交网站是否有助于建立品牌?评估用户参与对品牌知名度和品牌态度的影响
机译:虚拟品牌社区参与用户竞争品牌态度的影响机制研究
机译:品牌参与和信息策略对Facebook品牌页面用户响应的影响
机译:自我表现形态与人际态度对品牌成瘾影响的影响:品牌激情的中介作用
机译:品牌帖子内容如何为用户的Facebook品牌页面参与做出贡献。积极参与的体验路线