The Influence Of Self-construal On Impulsive Consumption

摘要

Three studies investigated the impact of self-construal on impulsive consumption. Independents exhibited more impulsive consumption tendencies than did inter-dependents. A chronically accessible independent self-construal was positively associated with country-level beer consumption (study 1a) and state-level problem alcohol consumption (study 1b). Experimentally primed independents reported more positive attitudes toward immediate beer consumption than did interdepen-dents, and this effect was mediated by state impulsivity. Peer presence increased impulsive consumption tendencies for independents but decreased them for in-terdependents (studies 2 and 3). The moderating effect of self-construal was linked to greater motivation to suppress impulsive tendencies for interdependents than for independents (study 3).