W. Douglas Evans and Gerald Hastings (Eds.). Public Health Branding: Applying Marketing for Social Change

摘要

This timely book succeeds in a number of ways. First, it symbolises the growing interest and application of social marketing approaches to an increasingly wide range of social problems where individual problem behaviours arc a central focus. Second-and more important-it moves beyond the existing array of textbooks, monographs and "think pieces" to focus on a specific component of social programmes-branding.