Executive summary of 'Comparative practices of food label claims from US, EU and selected Southeast Asian countries'

摘要

This summary has been provided to allow managers and executives a rapid appreciation of the content of the article. Those with a particular interest in the topic covered may then read the article in toto to take advantage of the more comprehensive description of the research undertaken and its results to get the full benefit of the material present. Plenty evidence shows that product packaging often impacts on consumer purchase behavior. Different design elements and brand details included on packaging serve to convey information to the consumer. In addition, many consumers are also influenced by labels indicating the nutritional content of the product and any health benefits it can provide.