Executive summary of 'Impacts of the FoSHU (Food for Specified Health Uses) system on food evaluations in Japan'

摘要

This summary has been provided to allow managers and executives a rapid appreciation of the content of the article. Those with a particular interest in the topic covered may then read the article in toto to take advantage of the more comprehensive description of the research undertaken and its results to get the full benefit of the material present. Packaging and labels on food products invariably contain information about ingredients and nutrition. Many also include claims relating to health benefits associated with consumption of the product. When consumers perceive such health messages as credible, they are more likely to purchase the item. Otherwise, the claims are typically dismissed as being a sales ploy. However, some marketers remain inclined to make claims which mislead or misinform the consumer. These practices risk both consumer well-being and the equity of the manufacturer's brand.