The Effects of Interactive News Presentation on Perceived User Satisfaction of Online Community Newspapers

摘要

Using a statewide, Web-based survey, this study examines the associations between onlinencommunity news audiences’ uses of interactive features offered in various news presentationsnand the perceived satisfaction of community news sites. In addition, the study aims tonidentify associations between different types of interactive news presentation styles andnlevels of satisfaction. Results indicate that use of interactive features is positively associatednwith perceived satisfaction with the exception of forums and Q&A features. Results alsonreveal that customization features, such as content submissions, letter-to-the-editor, andne-mail byline links, are the sole significant positive predictor of perceived satisfaction towardncommunity news sites.